Magento 2 Page Builder - Product Page

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What makes a product page stellar?

As we all know, the landing page is the first place where your visitors “land on”. However, the real goal of any e-commerce website is the orders. Thus, you’d better make your product page stellar if you want to hit your targets.

An attractive product page should provide the real value of the featured product. It must show the visitors the product appearance, speak out the feeling while using. Last, it must prove to them that the product is exactly what they need.

When building a product page, tons of features can be chosen to contribute. However, the above video shows you the most typical one that can attract customers at first sight. Here below, we dive in to see some of the most significant factors that are in need to create a stunning product page.

A stellar product page example

The critical factors of an attractive product page

1. Product names: Make them descriptive

Product names that seek to describe are more apparent to the customer apart from boosting search engine optimization (SEO) for your eCommerce website. For instance, ’24 Carat Gold Ring’ is more descriptive and SEO-oriented than ‘Gold Ring’.

  • Be sure the name is unique. While this sounds obvious, eCommerce websites surprisingly often give similar names to the products, which makes it difficult to find them through search. Not to mention, this also hurts the SEO for the items.

2. Call to Action button: Be wise with the placement, colors, size, and copy

As one of the essential elements on any product page, Call to Action (CTAs) affects the customer’s decision-making through its text, size, and color. So, marketers should focus on optimizing all these aspects.

  • When deciding on colors, bear in mind two things. First, does that color trigger the emotion in the target audience you’re after? Second, how is it different from the color scheme of the rest of your page? The CTA, ideally, should be outstanding so that it can grab customer attention.
  • When it comes to the text, remember that some words may mean differently in different countries - for example, Amazon changes the CTA text on the UK and UK websites for local adaptation.
Call to action button

3. Product price: The least controllable of your page elements

  • As a marketer, you should pay significant attention to the price tag appearance.
  • Advisably, you place the price close to the Buy button. The product name, cost as well as CTA actually should develop a kind of visual hierarchy for the act of buying to flows smoothly in the customer’s mind.

4. Product image: Let them be influential

  • Photos hugely impact the usability and overall website UX and enhance conversions and sales. When deciding on the pictures for the product page, you should be aware of download times. Undeniably, not everyone has a fast Internet connection, and it’s possible for the high load time to harm the bottom line.
  • For the overall look of the product, make it easy for customers to click on multiple images from different angles.
  • Make use of visual commerce. Ask your customers to share their images on your website, which will help you connect closely with them and inspire people to buy. For example, leverage the picture of a customer who wears the dress displayed on the product page for a campaign on your website and your social media page.
Product image

5. Product description: Make them optimal for search

  • Keep them short and be sure you include relevant keywords for the page to rank well in the search engine rankings

6. Size selector: Be user-friendly

Size is one of the decisive factors for those coming on your website to make purchases.

  • The definition of extra large, large, and small varies by people across the globe. A size selector should be available along with the size guide telling them the measurements in centimeters and inches.
  • The size selector placement also matters. For the best, it should be right below your product and description. The pop-up size selector can show up while a visitor is hovering over an item image.

7. Product reviews & testimonials: Win trust with them

  • Reportedly, the conversion rates of reviews that are shared by consumers on social are over five times higher for LinkedIn, roughly eight times higher for Twitter, and nearly 50% higher for Facebook.
  • You may have some problem with having reviews on the product pages. For example, sometimes, customers’ negative reviews can hit conversions adversely. It’s possible for eCommerce businesses to combat and deal with such negative feedback through a smart strategy researching into the matter and solving the problem for their customers.
  • Ask people to rate the reviews, which ensures the most helpful reviews come to the top.

8. Add to Wish List: Then people can choose to buy later

  • The option is useful if customers are indecisive and evaluating your product. Plus, while browsing, some customers possibly stumble upon an item that they like but aren’t yet ready to purchase. This option will allow them to bookmark the product they can return later.

9. Cost Savings: Display how much your consumers can save on their purchases

  • Many a time, if an item has been on sale, the product page shows the discounted price along with the original price. Marketers often use this trick to cash in on loss aversion.
  • Show the percentage of saving and the actual saving on the product. Keep in mind that different messages induce different customers.

10. Cross-selling and up-selling options: Then users get the chance to explore and buy related items

  • Business owners want the user to purchase add-ons, related items, and accessories of the products they buy. To achieve this, you can provide excellent options for cross-selling and up-selling on the product pages.
  • Good suggestions for related and similar products not just enhances the browsing experience but aid in product exploration.
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